Our winning entry?  A business card for a local custom home builder: Risher Fine Homes. Yep, a business card. We take creativity and brand development seriously, all the way to the basics.

Multi-function Business Card: The card is translucent and a little thicker than the average card so that it can become a straight-edge. It has a  1/8 inch scale with 3 inches of ruler. Add a protractor and suddenly you have the ability to quickly review blueprints with your handy business card. Oh. And people will also have your contact info.

]]> http://lookthinkmake.wordpress.com/2009/12/20/seasons-greetings/feed/ 1 lookthinkmake LTM-XMAS-web http://lookthinkmake.wordpress.com/2009/10/14/art-alliance-austin-awarded-to-ad-agencey-alliteration-abounds/ http://lookthinkmake.wordpress.com/2009/10/14/art-alliance-austin-awarded-to-ad-agencey-alliteration-abounds/#comments Wed, 14 Oct 2009 21:09:56 +0000 lookthinkmake http://lookthinkmake.wordpress.com/?p=232 ]]>

Lookthinkmake is happy to announce our newest partnership with Art Alliance Austin, the guys responsible for the always hip Art Week Austin. We are very excited to be working with them. Here’s Art Alliance Austin in their own words.

“At the intersection of life and art, creativity and commerce, collaboration and imagination, Art Alliance Austin (est. 1956) is a member-powered organization where we make art possible. We do it because art is a force and people need it to thrive. We produce really great art events to inspire our citizens, catalyze artists to create, support the understanding and collection of visual art, and to hasten citywide collaboration. We stimulate the local economy with collecting, travel, and money in the pockets of our artists. We connect leaders and big organizations to make possible the profitable and the whimsical. With member events throughout the year, our efforts culminate each spring in Art Week Austin, ending with our annual outdoor art fair: Art City Austin.”

lookthinkmake is happy to announce our newest client – Society Bakery!

“Society Bakery provides the best quality cakes, cookies, and treats by using the finest ingredients (Callebaut, Guittard, Philadelphia Cream Cheese, Real Butter), and taking the time to make and decorate the sweets with love. Society Bakery also donates throughout the year to over 30 different charities and organizations. Society Bakery believes that a business can be profitable and charitable at the same time. By purchasing delicious goods in Society Bakery’s warm, welcoming atmosphere, you are contributing to a philanthropic model that improves our surrounding neighborhood and society at large.” ~ Society Bakery Website

We are looking forward to sharing some tasty results of our efforts soon.

So we have shown the love to Austin via March 2009′s Austin Monthly Home.

Plum Creek has a great history. It’s been around for about 10 years, the more established areas are so gorgeous, and the community is joyfully fun to interact with. More recently, they opened up the commercial district which resulted in a re-thinking of their brand.

The previous iteration of the Plum Creek logo included white picket fences. While charming, the fences really spoke to a residential audience ignoring the commercial, mixed-use completely. The Plum Creek Development team called upon us to review their brand and incorporate the vibe of Plum Creek, the New Urbanism, the connectivity.

We went to work and developed a brand that talks to both the residential community as well as the commercial community and does so with a reminder that this type of development is really about being sustainable.

We hinted at a plum with a stem. Seems obvious. Take a closer look. The stem is green – sustainability. The stem is also homes and buildings all together – think – connected, commercial, residential. Make time to visit Plum Creek. It’s worth it.

Plum Creek Selects Austin-based Public Relations, Advertising Agencies of Record

The developers of Plum Creek, an award-winning mixed-use community in Kyle, Texas, have selected Austin-based Giant Media and lookthinkmake to be Plum Creek’s public relations and advertising agencies of record. Plum Creek, a New Urbanist community established in 1997, is launching a new communications campaign as it enters into its second phase of commercial and residential development.

Kyle, TX (PRWEB) March 3, 2009 — The developers of Plum Creek, an award-winning mixed-use community in Kyle, Texas, have selected Austin-based Giant Media and lookthinkmake to be Plum Creek’s public relations and advertising agencies of record. Plum Creek, a New Urbanist community established in 1997, is launching a new communications campaign as it enters into its second phase of commercial and residential development.

Giant Media is a boutique public relations and marketing consultancy specializing in entertainment and real estate. With more than 20 years of collective marketing and communications experience, principals Maria Bergh and Cile Montgomery will lead Plum Creek’s communication initiatives including media relations, community relations and grassroots outreach. Other Giant Media clients include the Austin Film Festival and The Austonian, a luxury high-rise real estate project currently under construction in downtown Austin.

Lookthinkmake is a brand communication studio created by conceptual marketers Patricia Buchholtz and Sean Thompson, who founded lookthinkmake after working together on marketing campaigns for local real estate clients. Patricia has over ten years of experience in product and service marketing and Sean has worked in advertising creative for over 10 years; Sean’s career experience includes work at Leo Burnett with clients Delta and McDonald’s. Lookthinkmake focuses on integrated brand messaging, providing print media, product and package design, web and mobile communication, guerilla and wearable branding for its clients.

Lookthinkmake serves as a strategic advisor to the Plum Creek development team, leading messaging strategy, media planning and campaign development. Giant Media works with lookthinkmake in a virtual team capacity, supporting advertising and marketing activity with media relations, community relations and grassroots outreach.

“Plum Creek was designed to appeal to Central Texans who desire the charm and personality of a walkable, family-friendly old Austin neighborhood but are unable to afford the Austin housing market,” said Terry Mitchell, Momark Development president. “Giant Media and lookthinkmake understand the financial and environmental sustainability that New Urbanist communities offer. We look forward to collaborating with these agencies in support of the next phase of Plum Creek’s growth.”

Plum Creek is a 2,200-acre mixed-use, master-planned community located 15 minutes south of Downtown Austin. Incorporating the principles of New Urbanism, Plum Creek is designed for the people who live, work and play there. Commercial and residential amenities include shared parks, walking and biking trails and a golf course.

Situated along the IH-35 corridor in Kyle, Texas, the Plum Creek real estate project is in close proximity to Austin, San Marcos and Wimberley. Plum Creek’s commercial sections, which include the Uptown District, surround a proposed Austin-San Antonio commuter rail stop.

Gabardine is a 144-unit community in south Austin off of Brodie Lane at Frate Barker Road. One unique feature about Gabardine is that it’s adjacent to SOS land – but isn’t in the SOS district. The price points start in the 160s for Flats and go to the $190s for cottages; however, any new competitors in the area will be subject to SOS fees and won’t be able to hit these price points. Ever.

Even better news? Gabardine has VAST open space, an amenities center, and is covered in trees. The developers specifically protected many trees that the city of Austin would have passed on. This makes for some rich scenery from the get go. Furthermore, the schools are fantastic. Baranoff, Bailey and Bowie. Exemplary schools at this price point? Unheard of. The competition – dare we call it – down the road will offer schools that are less than par.

But the fun doesn’t stop there. It’s a detached condo community. This means that each home stands on its own, but the yards and the exteriors of the homes are maintained by the HOA. No mowing! All of the homes have their own privately fenced yards, and each one comes with a garage. All the trimmings of single family living, with weekends free from the weedwhacker.

On December 12, 2008, lookthinkmake received its first official client, Plum Creek.  The best part is that Plum Creek has amazing history. It’s a 2200-acre, master-planned community just south of Austin and has been growing since about 1997.

There are several real estate developments to represent in and around Austin, as Austin has not been hit in the same way as other areas of the US. However, the developers of Plum Creek have had an incredible vision for the community before it was chic to have an incredible vision. New Urbanism. It doesn’t happen overnight, and it takes quite a commitment to create a development that caters to New Urbanist principles. But this one has been planned from the beginning to do just that. And the history of the build out follows that these guys are serious about it.

So it’s our privilege and our pleasure to tell this story. What it means to those that live there, why others might consider Plum Creek a good place to land, and all along educate others about why New Urbanism concepts aren’t really new, but are experiencing a much-needed renewal.